I paused on the following item I found in a summary of a book tweeted by @gavoweb (Culture Making: Recovering Our Creative Calling by Andy Crouch)

It is not enough to condemn culture. Nor is it sufficient merely to critique culture or to copy culture. Most of the time, we just consume culture. But the only way to change culture is to create culture.

Amazon.com: Culture Making: Recovering Our Creative Calling (9780830833948):…

This immediately turned my eye toward the cultural phenomenon of social media.  Is the church at large simply using social media in a manner that mimicks the way the culture at large uses it?  I’m not necessarily referring to content.  I’m referring to how the use of social media is more of a “marketing strategy” (ie to gain  members and therefore value,  according to the perspective that to grow bigger churches is to produce more faithful churches) than as a way to expand and extend relationships,  and encourage/enable the telling of stories that describe the “culture” that the church is seeking to represent and to be. 

It seems to me that the conservative evangelical churches,  especially those fitting the description of “megachurch”,  do a good job of representing the culture of their churches.  How about the mainline churches?  Not so much. Why  is that?