This is something that chaps my hide about organizations that could do oh so much better. Here is a case of AP,  obviously one with many many options to HOST their stories,  linking to Facebook pages that mirror their stories.  It has the look and feel kind of feeling I used to get when I arrived at a site with an obvious Front Page built site.  Only this is worse.

The AP is using their Twitter feed to tweet out their stories — nothing new there, obviously — but every single one of them links to the story on their Facebook Notes page. It’s not clear how long they’ve been doing this, but Search Engine Land’s Danny Sullivan noted the oddness of this, and how annoying it is, tonight. The AP obviously has a ton of media partners, and they could easily link to any of those, or even the story hosted on their own site. But no, instead they’re copying all these stories to their Facebook page and linking there for no apparent reason.As Sullivan notes in a follow-up tweet, “i really miss when people had web sites they owned and pointed at. why lease your soul to facebook. or buzz. or whatever. master your domain.”

via Buzz by TechCrunch – from TechCrunch.

Even worse than the lack of “brand” and design is the fact that on Facebook you’re a bit more limited in terms of having access to the metadata and tagging and various other helpful meta-organization of that story or content.  Now in the case of AP,  they have that same content elsewhere,  but as Tech Crunch wonders,  why would they send people to that “copy”.  Do they feel that the “Social Links” tools offered by Facebook are better than they can (or are willing) to provide?  For an org the size of AP,  I would be ashamed of that effort,  which just seems downright lazy.