On the insight: Online Markets…Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations. The “target group” of the Church,  is really unknown.  It’s something known by the process of discerning call.  The ones who Continue Reading

Open Cluetrain Online from Gonzo Markets My comments in blue- Theology of Cluetrain Manifesto Cluetrain: A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. Relevant knowledge,  shared globally,  is a way to extend upon the concept of sharing knowledge and insight only in locality;  we benefit Continue Reading

95 theses the following are the 95 theses fromThe Cluetrain Manifesto:The End of Business as Usual Copyright © 1999, 2001 Locke, Weinberger, Searls & Levine. All rights reserved. cluetrain.com back to table of contents back to Gonzo Marketing home A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with Continue Reading

the entire text* of The Cluetrain Manifesto Foreword (Petzinger) The 95 Theses Elevator Rap (Weinberger) Introduction (Locke) Chapter 1: Internet Apocalypso (Locke) Chapter 2: The Longing (Weinberger) Chapter 3: Talk Is Cheap (Levine) Chapter 4: Markets Are Conversations (Searls & Weinberger) Chapter 5: The Hyperlinked Organization (Weinberger) Chapter 6: EZ Answers (Locke & Weinberger) Chapter 7: Post-Apocalypso (Locke) order The Continue Reading

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