Great article:The rise and fall of MySpace @MattGarrahan #myspace #wiredchurch

Many highlights that stood out for me: The company also prided itself on being able to respond quickly to the needs and demands of its community, but once Murdoch had set the $1bn revenue target, putting the MySpace community first became more ­difficult. According to former MySpace executives, the advertising on the site was making it less compelling for users. Continue Reading