Tag Archives: marketing

Moving from “brand” into “Community”

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You hear this all the time:  "Top-down, hierarchical, push method of communication is out, Social /interactive is in”. And that is true.  This IS the problem.  But saying that doesn’t get us there.  We have to be confronted with what it is that we ARE doing.  And when I look at what people are doing,  it is still very much Continue Reading

Trust Quotes #9: Chris Brogan

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My biggest peeve in perusing the daily, hourly, constant stream of Social Media (Twitter in particular)  is the barrage of self-promotion that most organizations think is “doing Social Media”.  If I weren’t committed to trying to lend my voice and my skills to helping the church understand and utilize Social Media* ,  I would have unfollowed a lot of “church” Continue Reading