Developers without theology and theology without awareness/insight of tools we could leverage. This is the impetus of my previous blog post. We miss the boat on both ends. We seemingly feel no qualms or danger in adopting the tools and use them in exactly the same way. The people who could tell us about the possibilities that are out there (the developers, since they are the ones searching for tools and learning about them in their constant hanging out at places where tools, both present and upcoming, are explored). But in so many cases, the developers are recruited from the same pools that feed the world in general. The vision for the kind of community the church embodies and needs to embody is not so central in their energies for development. And the people who do have this distinct community of the church in focus, are not thinking much about how the church should be different in the way social media is implemented. To be sure, there are many overlaps. It is an innate good to have the connections, and to be encouraging others to have voice in the conversation. We share these basics in common with the general focus of Social Media out there. And there are certainly Social Media gurus with very overt social conscience. We can have common ground there. But we have more work to do. What other elements of the distinct community that is the church are calling to us to be enhanced and extended by social media? This is what I want to help us explore, and experience.