Chris Brogan talks about loading up his â€œsystemâ€ with different ways of providing information and insight into how to most effectively utilize Social Media. His â€œsystemâ€ is geared toward that very mission. I am most struck by this assertion:
Frankly, I donâ€™t worry about competition. I worry that there arenâ€™t enough people executing effectively for companies
When â€œnichesâ€ arise in the business world (and â€œSocial Mediaâ€ is certainly a â€œnicheâ€ that we see out there being â€œclaimedâ€ by thousands upon thousands of â€œSocial Media Expertsâ€), there is a competition implied. But Brogan is worried more about the companiesâ€™ lack of execution in generating social capital.
As I read Jesse Riceâ€™s The Church of Facebook, I am struck by how the church , for the most part, has joined in the deluge of â€œstuffâ€ they put out there, mostly marketing their own events and putting out claims of being a place to â€œbelongâ€. While it is indeed a major mark of church that its members â€œbelongâ€, how can we â€œstand outâ€ ; how can we â€œfeed our systemâ€ with as many ways and means of expressing who we are most authentically and most welcoming and with the most humility? (See those terms , Jesse? Boy that was a great book. I just finished it. Or . reading it through the first time. There is so much there for the church to carefully consider as a guide to thinking about who we are ONLINE. The Church of Facebook. The Church ON Facebook. The Church ON Twitter. What is our mission in the online world? How do we become GOOD NEWS online? How do we be â€œResident Aliensâ€ online (â€œalienâ€ in that we must have a different mode of operation with different motivations than those most prevalent in the online world), but also â€œresidentsâ€ in that we live here too (the online world is ONE of those places we inhabit. As in the face to face world, our mode of habitation is crucial.