The previous two posts (below) seem to be a kind of “Gonzo Marketing” approach to Church weblogging,  and could also be applied to social groupings in ftf life.  The idea of congregating people around their interests,  and finding avenues through which to discover their diverse calling;  their role in the mission of the Church.  The Gonzo Marketing approach as I understand it,  suggests the meeting and conversing with people where they are;  to provide for their sharing of information,  and introducing them to people who share a common interest.