Cluetrain theses 8 thru 10

• In both internetworked markets and among intranetworked employees, people are
  speaking to each other in a powerful new way.
• These networked conversations are enabling powerful new forms of social
  organization and knowledge exchange to emerge.
• As a result, markets are getting smarter, more informed, more organized.
  Participation in a networked market changes people fundamentally.

People seak to one another differently than they do to the “authorities” and the “vendors”.  They relate to one another with a knowledge that there is no “dependence” on the other’s part that we react and reply in a certain way.  People outside of the company selling a product are not beholden to that product or company,  but simply interested in finding the best value. 

There is the fear in some denominations that to let people speak in their own voice would be to open the door to chaos,  and to allow people to “badmouth” them.  Keeping those people out also filters out the trust,  for if the “dialogue” is too “sterile” and questions and challenges are not posed,  then that “dialogue” will expose itself as a fraud,  and the dilaogue will migrate elsewhere.  It seems to me that the denominations have a stake in helping the “ecumenical” networks to succeed.  Kind of like the “Macy’s Santa Claus” in the movie “Miracle on 34th Street”.   His concern was for finding what the children wanted,  undaunted by the wishes of his employers.  Turns out ,  they discovered the value of such direct-ness in the goodwill that gesture generated (toward them as well,  for playing host to such generoisty)

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