Cluetrain Theses 6: Conversations of

Cluetrain Theses 6: Conversations of an entirely different kind opens the door to the transformation of conversation that is being seen on the Web.  The “enabling of conversations that were simply not possible in the mass media age” is open to all kinds of ideas as to what this could mean.  To explore all the ways conversation is changing on the Net is to begin to help us get a handle on some of those qualities and go after them as opportunities.

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