Cluetrain Theses Number 4: Uncontrived Voice

Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.


Here,  the Church can be an unwitting violator.  The range of “theological speak” lexicons from which to draw is staggering.  Church sites are ful of this.  Some can be effective,  but usually only to the initiaited (IOW, “Preaching to the Choir”).  See “Theses 4” article

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