The Clutrain Manifesto captured my attention first as I read Futurize Your Enterprise,  a couple of years ago.  Since then,  I have been increasingly frustrated with the cluelessness of the online strategies here (where I work,  which will remain nameless).  Sometime last year, my manager,  with whom I have had numerous disagreements over online approaches on nearly every front,  got a hold of the 95 theses of the Cluetrain Manifesto (someone emailed it to him….wasn’t me,  since I knew that coming from me,  it would be taken as a scathing attack on this company’s approaches…which it would have been ,  and should be rightly taken as such.  Somehow,  he missed the way that Cluetrain is at the opposite end of the spectrum among Internet Staregies,  and thought the theses were amusing,  and sent them to the Company President,  who sent them around to all the department heads.  I’ve not heard any talk about it since,  which blatantly points out how deeply clueless they really are (otherwise,  some rather steep changes would have gotten underway.