I have been working on a couple of Th freelance Web projects over the past 30 days,  and it is been a relief to be working.  It has made the birthdays and anniversaries (mine and my wife’s)  much more celebratory.  I have temporarily had to put video project development on hold,  but I do not want to be drawn too far off course,  as needed and necessary as contracted work has been for me.

As “Social Media” is becoming slightly less of a “bright shiny” object that everyone wants to mention and say they are “retooling” their efforts toward more of it,  I am experiencing a period of jaded-ness toward the air of self-promotion that accompanies all of this tweeting and facebook pages/fan pages, and use of the “other” social media like video.

I continue to see an opportunity in video on the Web that churches seem to be missing.  Now there are plenty of churches doing “worship events”,  but that’s not what I’m talking about.  I’m talking about the telling of stories;  of bringing to the audience a taste of what life in our community is about.

And “our community” is the church.  Not just our denomination, or our little piece or agency in that denomination,  but the church and how it lives out its call in its various contexts.  Then and only then does it cease to be the kind of self-promotion that marketers know.  It is the story that invites participation in a new community that redefines community as we have otherwise known it.