Reading in Naked Conversations, the authors are talking about the level of danger of negative comments, and say that “we know of fewer cases of confidential information slipping out on a blog than through conversations with editors or in social situations.” (p. 143)

Perhaps, but the big difference is SEARCHABILITY. if names or companies are mentioned, or products of siginificance to the company, people find blog conversations prominent in search results. The blog postings stay there and are reachable via search. This makes them much more “overhearable” than face to face conversations. This is the DISADVANTAGE in the expression of negative or inflammatory postings about one’s company. The ADVANTAGE for blog posts being found by searching is that far outweighs this enables the people looking for certain topical conversations to find them via Yahoo or Google. This Searchability is what makes blogs so useful for churches. It enables us to aggregate content of interest to us.