I was excited to see a “Church blogger” (Fellowship Church of Dallas TX) introduced in Naked Conversations (p.70), but as I looked at the Web site and the various blogs, I was initially struck with how marketing oriented it is, and very low on the items which I consider to be the valuable currency for church blogs: stories, conversation about ministry, etc. And when I say “ministry” I am talking about more than the idea of ministry as “keeping the programming going”. As I looked around, it was very UN-obvious what the theology of this church is. It sounded much like “Mega Church” -like “Sucessful Churches” stuff, and all the “buzz” was about “what’s happening in the events and programs on “Successful Church”, but nothing on personal or communal theology, nothing on being anything like “Resident Aliens”. IN fact, the whole blurb about this church’s “Blogging” didn’t sound any different at all from the other “CEO” bloggers, other than mentioning that they see blogs as a “tool for evangelism”. It’s hard to see how with no personal stories from people in that church that give any kind of a flavor for what people in that church care about. Every “blog” I saw there seemed more like a glorified ad-fest for the Church’s programs (like “Brochure-ware”, shoveled into a blog format, and using the first person pronouns as befits blogs) . I suppose that might achieve what they’re aiming for: to create buzz about the church. It falls way short for me, although that may well say more about my idea of church than it does about my idea of blogging. I guess this church fit the bill for a book about Business and Blogging, having its “CEO” type culture surrounding the pastor.