“Transparency is not high-risk unless you have something to hide”
Vic Gondrota, General Manager for Platform Evangelism, Microsoft in Naked Conversations, p. 17

Another quote from Microsoft’s Tech Evangelist, Lenn Pryor:
“There’s no doubt we moved the needle, he said, adding with apparent pride, “and we did it without so much as a press release”
p.16

The above attest to the power of the conversation. If we open it up,and show the customer/audience who we are, this speaks volumes; more so than PR talk. And this goes for church talk too. Nothing reveals more about a church than the interests and concerns of its members and participants in its missions/ministries. This is why I have advocated for church blogs. It’s the best mediated STORY delivery medium yet.