It seems to me that as Macromedia has done,  and InfoWorld has done,  and also in ways that perhaps nooone has yet done,  corporate Weblogs provide an effective format for telling a story.  Seen in business terms,  a story that is intended to sell the customer on the trustworthiness of their wares by exhibiting their expertise on the issues around which these wares explore (in the case of religious publishing, and Christian Church related publishing in particular,  these wares are Chrsitian resources and Christian Ed resources).

The idea is to create an online content store that persuades by its expertise,  and by exposing to the public the hard work and stategizing that happens around the publishing of a product.  To clue in the customer base on how the resources are conceived and created and made available to the market is to give the customer an opportunity to be a contributor to the process.  In the context of Religious Communities and/or Churches,  this practice is not only good business,  This entry was posted in Theoblogical and tagged Theoblogical by dlatureFB. Bookmark the permalink.