JOHO (David weinberger) has this reference from Hiawatha Bray in the Business Section on the Weblogs Business Strategy conference last week (see my commentary below):

Every business needs to know what its employees know. Companies are crammed with experts on various topics whose knowledge goes to waste – because nobody knows what they know. Now give these workers an internal corporate blog, and encourage them to use it. Let them natter away on every topic that intrigues them. Harvest and index the results. You’ve mapped your workers’ brains. With a few keystrokes, a manager can find out who’s been blogging about skiing or bowling or restoring classic cars – just the thing when you’re trying to sell something to an avid collector of ’64 Mustangs. The company’s hidden experts will cheerfully reveal themselves, and the firm’s institutional memory gets an upgrade.

By the way, the link above will decay in a day or two. And, in any case, you won’t get to see the big photo in the paper version of me and Doc.

Another Cluetrainish insight for companies and organizations (like ,  the kind I’m interested in:  the Churches).  Harvest the “natterings” of multiple bloggers.  Of course ,  one’s first steps are to provide the “peer group joining mechanism” by providing a place for blogs to be created and grow,  and let the enthusiasm discovered therein grow and create new Weblog-experts,  who in turn can help the process of aggregation of these new sources of knowledge (not really new sources,  but newly DISCOVERED sources)