This latest WIRED got me going on the perpetual frustration I have with how “out of it” Churches and their Communications agencies are with regards to the Net.  Here we have one of the most amazing and potential-rich communication tool in human history,  and the Churches still see it as a glorified brochure (and not all that glorified).  MIT’s Media Lab was a place to “explore”,  and when the tech boom was booming,  companies poured in th money,  and venture capitalists circled like buzzards.  The thing is,  the strength of the Web as a medium for Community,  and for story-telling is expanding,  and as the Web technologies expand and grow to encompass multimedia and blogs and Web Services and such,  the range of possibilities for creatively “telling a story” and linking these storytellers together is skyrocketing,  but most Church agencies will ask “What’s a Weblog?”  and “What’s a Web Service” (and the answer is NOT “putting your Church Service on the Web”….cool as that might be….)  but Web Services which allow Church communities to keep their finger on the pulse of related efforts, kindred minds and hearts,  and important news,  from the world or from their Church Community.  | Read the Article  | Read my other comments about the Lab article