A quote from George Barna |via this site|

The biggest question facing current Christian leaders is not how to stop the development of the new forms of the church; such efforts would not succeed and could merely ignite the growth of those forms,” Barna says. “Rather, the challenge is to determine how to ensure that those forms are tuned in to the foundational theology and principles that reflect the basis of the existing church.

In other words,  just BE THERE.  If you fight it,  you lose.  If you hope to speak the language,  then use the tongue;  the native language.  Only then can we hope to bring any message.