Conversations among human beings sound human. They are conducted in a human voice.

The best witness for our faith and for theological communities is the stories of its people.  The reasons why they have chosen this particular community of faith are the strongest case for “outsiders” to explore life in a community of faith.  This holds true as well for a Church’s attempts to express its mission, purpose, and in ts attempts to “market” itself with descriptions which ring hollow,  no matter how well phrased,  without corresponding “story”;  examples of what the words mean.  On the web the Church has many options for “illuminating” words with conversations, individual testimony and reflection,  and ways to “match” the incoming visitor to those things which helped them find us:  it may be a search on a particular issue which presented them with a link to us,  because somewhere amongst our stories we used a phrase or named a topic that they were looking for via a Search Engine.  There are now “Google API’s” that allow a site to identify search terms which brought a user to a page –  and this information can be used to provide links to many other things related to that topic or word.  If we play our cards right,  we will have people who have provided content to our site via their sharing a response,  writing a testimonial,  aggregating their own links on a particular issue on which theykeep themselevs up to date,  or through some personal theology/testimony piece they have written for us,  and that kind of material which is rich with the “sound of the human voice” is powerful testimony that our community is a place where people are concerned about issueA or issueB.