From my story “The Bible Wants to be Hypertext”

The Web today,  and the Church living in the context of this communication KAIROS (the opportune time; the NOW which is of eternal siginificance),  can continue to expand the story in ways such as this.  A Church on the Web has such an opportunity to tell its story,  and to let it be told by the stories of its members,  its expression of mission,  its attempts to “articulate” that mission,  and an authentic telling of the story of its attempt to be faithful.   In the Cluetrain Manifesto,  this is called “having voice”.