“After stewing in the juices of virtual community and watching the emergence of various social networks over the last decade, Howard Rheingold thought hard about what he was seeing and came up with the concept of the smart mob. “Smart mobs emerge when communication and computing technologies amplify human talents for cooperation. The impacts of smart mob technology already appear to be both beneficial and destructive…” Howard sees a revolution and a rich field for innovation in the proliferation of digital technologies and the rapid free flow of information, but entrenched interests are trying to constrain new technologies in order to protect their interests. “