Why can’t the music industry see this?

So why can’t the music industry get the clue.  You got it backwards, people.  More exposure = more sales. 



SJ Merc interviews Janis Ian. “She credits Napster and its progeny with sparking renewed interest in her music, at a time when she can’t be heard on contemporary-hit-obsessed radio stations. And she says her decision to offer free music downloads had done the opposite of what the industry predicts it would do: It caused a 300 percent spike in merchandise sales.” [Scripting News]

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