Jordan makes a good point.  Instead of “marketing” these “top sellling authors” and people already “proven” in tyhe eyes of publishers,  why not be actual weblog-ites and lift up the value of the community-driven content (At least this is what strikes me as I read this)

jordoncooper.com weblog: “I am disappointed with the disproportionate number of sites that discuss “post-modern ministry”, compared to those actually that minister online. In my opinion, only a handful of websites or churches do spiritual work online (MethodX) and Beliefnet. Instead most Christian web sites either communicate to other ministers (The Ooze), provide spiritual information (Crosswalk), or service bricks and mortar ministries (For ministry) or Willow Creek). Most of the content is provided by well-known writers that are part of the Christian publishing industry. There are few alternative voices. I want to provide a publishing platform that serves everyday Christians who like to write and desire to participate in reasoned dialogue about meaningful issues.“