 | Another good book to add to my list of read books (and one which I have re-read, and actually “introduced” me to Cluetrain: Futurize Your Enterprise by David Siegel, who also wrote “Creating Killer Web Sites”) The book is a great example of some real-life possibilities of The Cluetrain concepts put to work Siegel is a Web developer who began finding that companies who need Websites were all oft all too eager to make websites without caring who their customers were. A high recommend for anybody who read Cluetrain (or not) and wants to take the next step to begin asking how actual Website projects allow the company to participate in the conversation. |