A quick thought :

Churches must realize they are not going to engage anyone (with a TYPICAL, One-way, brochure-oriented Website) anymore than they should expect that their bulletin would do so. It has to “get the job done” in a personal way, and to do that, there has to be more than schedule information and directions to the Church locaton.

But then again, most Churches only expect their websites to be “billboards”, and not resources for engaging people. For me, I want to get a flavor for the thing a Church cares about, and in a way that goes beyond the typical “theological language slogans” that can mean a wide variety of things.