Great Stuff from Jordon Cooper:
…This hits at what I think is the root of why the church fears the web. Many churches generally won’t allow individuals the freedom to create compelling content and enter into a conversation. Churches aren’t friendly to conversation. The worship is lead from the worship leader. The sermon is prepared and presented by the pastor. The congregation watches. It is one way communication. Early on when I was fooling around online I was apart of a mailing list that was hosted by Ginghamsburg Church‘s web team. Around forty or fifty of us would talk about web ministry and help each other out. One of the topics that kept coming up was how do we fit the web team into the traditional command and control structure of the church and have content approved and things properly vetted. The church didn’t trust anyone to create any content. It needed a committee to make sure it was all okay. It was before the Cluetrain Manifesto was out and articulated it for us but it was true, organizations can’t have a conversation and I think organizations also fear the individual….