markets consist of  human beings ,  not market sectors.  A post in my Cluetrain Category:  (Theses number 2) and leads to an article: “Human Beings, Not Market Sectors”

Markets consist of human beings, not demographic sectors. Seems like an ethic well-suited to the Church.  This seems to be lost on some, however.  The more “sameness” permeates Church culture,  the more “business-like” and mass-market it becomes,  and correspondingly,  less personal in an in-depth community sense.  It has been quite a while since I felt like I was very well Continue Reading

Another “Cluetrain” commentary,  on the first of the 95 Theses: markets are conversations.   This article, “Markets Are Conversations; The Church in Dialogue” has begun but will grow and link outward as I develop the hooks between the “conversations” described and the “dialogue” we need to establish online to help us,  as the Church,  to “tell our story”

On the insight: Online Markets…Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations. The “target group” of the Church,  is really unknown.  It’s something known by the process of discerning call.  The ones who Continue Reading

Open Cluetrain Online from Gonzo Markets My comments in blue- Theology of Cluetrain Manifesto Cluetrain: A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. Relevant knowledge,  shared globally,  is a way to extend upon the concept of sharing knowledge and insight only in locality;  we benefit Continue Reading

95 theses the following are the 95 theses fromThe Cluetrain Manifesto:The End of Business as Usual Copyright © 1999, 2001 Locke, Weinberger, Searls & Levine. All rights reserved. cluetrain.com back to table of contents back to Gonzo Marketing home A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with Continue Reading

the entire text* of The Cluetrain Manifesto Foreword (Petzinger) The 95 Theses Elevator Rap (Weinberger) Introduction (Locke) Chapter 1: Internet Apocalypso (Locke) Chapter 2: The Longing (Weinberger) Chapter 3: Talk Is Cheap (Levine) Chapter 4: Markets Are Conversations (Searls & Weinberger) Chapter 5: The Hyperlinked Organization (Weinberger) Chapter 6: EZ Answers (Locke & Weinberger) Chapter 7: Post-Apocalypso (Locke) order The Continue Reading

Here it is