Just a day after Apple gets all the oohs and awws from unveiling the iPhone4, and right before the iPad 3g hits the shelves, AT&T screws everybody with their announcement of no more unlimited data. My 3gs remains on the $30 a month data plan, unless I decide to upgrade to the 4. Do I have that right?
I know this is old news in the tech world, but i was just reading in Jeff Jarvisâ€™ blog the post about AT&Ts move (here) , and he renewed the disgust I feel for such tactics. Do we expect it to be free? Uhhhâ€¦.itâ€™s NOT free. It costs $30 a month. And if 98% of the people DONâ€™T USE THAT much, then AT&T uses that bit of â€infoâ€ to reason that theyâ€™re saving most people money. But the thing is, thatâ€™s entirely deceptive. They say this just as it becomes clear that there is going to be a boom in video usage on mobile (indeed, this is the allure of the iPad for many). And they unveil the plan just a few hours after the orders for the iPhone queue up, as well as iPad 3gs. Does Apple care that this â€œway better screenâ€ and face to face is NOT going to cause most 3gs users to give up their unlimited data (at least until AT&T decides to back out on that assurance as well). Screw that, Steve. How do you like them apples?
I discovered , when I looked over my data usage right after this AT&T announcement, that one month, when I took three 10 hour round trip car trips, on which I downloaded over 3g while in Nashville or Bowling Green, KY or Louisville, KY while in strong 3g range, some video podcasts, that I more than quadrupled my normal average data usage of about 800mb –Nov 2009-mid March 2010â€”to 3800mb, which would have been an â€œextraâ€ 1.8 gb under the â€œsave you moneyâ€ plan. This is a sign to me that in the quickly arriving tech era of ubiquitous video consumption –and the accompanying desire for still more– , this will prove to be cost â€“prohibitive, and that AT&T will hold onto this once again antiquated cost structure while other carriers â€œget itâ€ way before they (AT&T) does. Maybe , if weâ€™re lucky, with all the people/users using their iPads to enthusiastically suck down onDemand TV and Hulu and Netflix, or their favorite sports, AT&T will â€œhear itâ€ from all sides often and loud enough to MAKE themâ€get itâ€. (It still irks me how Jobs gets away with saying nothing about this. He had to know it was coming as he â€œannouncedâ€ his wonderful pricing structure for iPad data.)