Just saw an ad for the newly rebranded "MS Now" (had been MSNBC). It recited "We the People" pre-amble to the Constitution. While those values are under siege in our present reality, the most important "re-branding" is still absent: The necessity of rechanneling our media and efforts toward a serious response to the Ecological Crisis, or none of our efforts to "rally democracy" and defeat authoritarianism and corruption will matter.