Theses Number 2

Markets consist of human beings, not demographic sectors. Seems like an ethic well-suited to the Church.  This seems to be lost on some, however.  The more “sameness” permeates Church culture,  the more “business-like” and mass-market it becomes,  and correspondingly,  less personal in an in-depth community sense.  It has been quite a while since I felt like I was very well Continue Reading

Cluetrain Theses 1: markets are conversations

Another “Cluetrain” commentary,  on the first of the 95 Theses: markets are conversations.   This article, “Markets Are Conversations; The Church in Dialogue” has begun but will grow and link outward as I develop the hooks between the “conversations” described and the “dialogue” we need to establish online to help us,  as the Church,  to “tell our story”